A Beginner’s Guide to Google Analytics
As a digital marketer, data is everything. Understanding your website’s performance and knowing how to use that information to improve your campaigns is crucial to success. That’s where Google Analytics comes in. It’s a powerful tool that can help you make data-driven decisions, and it’s free to use. This beginner’s guide will help you get […]
Nutella: A Sweet and Nutty Story, With A Dark Side.
Back in 1951, in Alba, Italy, Pietro Ferrero started selling what has become everyone’s favorite chocolate-hazelnut spread under the name “Supercrema Gianduja.” Shortly, his son Michelle named it “Nutella” — big thanks to him. Throwback To World War II During the difficult times of World War II, Italy struggled with a severe scarcity […]
SEM Vs. SEO & How Complementary They Are
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two crucial digital marketing strategies that are used to drive traffic to websites and improve online visibility. While both techniques aim to achieve these goals, they have different approaches, techniques and tactics. SEM primarily focuses on paid advertising on search engines, while SEO is […]
The Top Digital Marketing Trends to Watch in 2023
As the digital marketing landscape continues to evolve, it’s important for performance marketers to stay ahead of the curve. In this blog post, we’ll look at some of the top digital marketing trends you should be watching in 2023. AI & ML Artificial intelligence (AI) and machine learning (ML) are becoming increasingly popular tools […]
Get The Best Out Of Mobile Marketing During The Holy Month!
Ramadan is the most awaited time of the year for Muslims around the world, and digital marketers can perfectly leverage this opportunity to reach out to their target audience through mobile advertising. However, it is crucial to ensure that your website is mobile-optimized, as the majority of users access the internet through their mobile devices. […]
How Can Performance Marketing Skyrocket During The Holy Ramadan?
Being a jovial, holy and special time of the year for many people in the Middle East, Ramadan is a major season to consider within your digital marketing strategy, in order to maximize performance and reach the right audience. Plan Like A Pro The best way to ensure that your performance marketing campaigns are successful […]